How to succeed in online business with Instagram

Instagram is a social media platform that has a lot of users and useful for online businesses. Instagram accounts can be used as a branding channel for a business as well as a place to sell. There are a few tips for using Instagram as a place to sell for beginners.

Create an Instagram account 

You can create a custom account for your business on Instagram. On Instagram, we have the option to switch ordinary accounts into professional accounts. The difference is that in a professional account, you can view your business profile and advertise through Instagram Ads. Whereas, on a regular account can not. We recommend that you have a professional account from the beginning even though you haven't started to advertise through Instagram Ads.

Maximize your Business account profile

Take advantage of the features on Instagram to maximize your business account profile, like uploading a logo image as a profile photo. 

Include contact contacts, display business categories, including website links, and also maximize views in your business account profile.

Connect Instagram account with another social media account

On Instagram, you can connect a business account to other social media accounts like Facebook, and Twitter. With this feature, every post you create on Instagram will automatically load on other connected social media, especially Facebook.

Upload Product Photos 

Provide the best visualization of the products you sell on Instagram. Choose a good product photo for online content, for example on a white background. You can add watermarks, frames, logos, or other images of interest to your product photos.

Write Caption by draw

In addition to loading the product information, the caption of a post can be made according to the persona or the writing technique (copywriting) that you want to use. If your target consumers are men, then you can use words like  "bro ". You can also create a storytelling caption.

Use hashtags 

Don't use too many hashtags and don't use the same hashtag pattern repeatedly. These two things can be detected as spam. Use hashtags with a composition of 3-5 hashtags only. Choose a hashtag that's not just a lot to look for, but also use hashtags that aren't too much sought-after to help your posts appear in a more specific search. The ideal composition For example 3 hashtags carrot too much sought and 2 hashtags are sought, so there are 5 hashtags used. Another important thing is to make sure every hashtag you use is related to your product.

Setting up Posting Schedules

Don't do many posts within adjacent time as this can be detected as spam. Schedule the posts you want to do effectively. A good online store account should have a minimum of 100 product posts on Instagram. If you want to post many products at once at the beginning, do so before you have any followers. Because followers will be interrupted by posts that are consecutive from 1 account. 

If you've done the above, you can learn how to maximize your account at a more advanced level, such as advertising through Instagram Ads, using influencers, and others. Of course, the last thing is to need budget et that is not a little. So if you are really a beginner, do the first 10 things in advance. If you've got the results you want, then you can proceed to the next stage.